Process
Why invest in design?
Know the benefits of investing in your brand's visual and strategy.
01
INCREASE IN SALES
Brands with a professional visual identity increase the value perception of their products and services by up to 23% (source: Research Gate & Design Council). This means that the public sees the company as more trustworthy and is willing to pay more, reducing the need for discounts and promotions to close deals.
01
CLEAR POSITIONING
A well-built visual identity communicates exactly who you are and for whom your brand is. This eliminates wrong customers and attracts those who really value what you deliver.
According to lucidpress studies, consistent brands increase your revenue by an average of 33% because they create clear communication and strong emotional connection.
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BUILDING AUTHORITY AND TRUST
The first impression of your brand happens in less than 7 seconds. And according to the University of Loyola, color and visual identity are responsible for 80% of brand recognition.
When your identity is professional and coherent, your audience sees you as an expert and not as "another" market.
03
DIFFERENTIATION FROM THE COMPETITION
In a saturated market, brands with strategic design can stand out up to 50% faster (data from the Design Management Institute). This is because a well-crafted visual identity highlights the company's differentials already in the first contact, even before the customer reads a line of text.
You are no longer a choice among many and become THE choice.
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APPRECIATION AND PERCEPTION OF PROFESSIONALISM
More than 75% of consumers judge a company's credibility by its look (source: Stanford Persuasive Technology Lab). A poorly made logo or a misaligned identity conveys amateurism and drives away customers who seeks quality.
Professional visual identity is a direct investment in the perception of value of your brand and the value you can charge.
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