BPI Consultoria
CLIENTE
BPI Consultoria
SERVIÇOS
Visual Identity
![Aplicação sobre símbolo + tipografia com o nome da marca (BPI) na cor off white sobre fundo azul escuro]](https://framerusercontent.com/images/kJDzNKGmD3O8P235IfSjFjdrI.png)
CLIENTE
Desafio
BPI Consultoria faced the challenge of establishing itself in a market dominated by large consulting firms. As a new company in the segment, it needed to overcome the lack of initial brand recognition. Even with an experienced team, it had to develop strategies to communicate its differentials effectively and gain credibility with the target audience.
Objetivo
The project aims to establish a visual identity and positioning that reflect BPI’s expertise in high-level consulting. The company seeks to create a brand that transmits credibility, quality and trust, differentiating itself in the market through its unique value proposition: measurable results and customized solutions for each client.
Resultado
The new visual identity developed for BPI Consultoria can translate its values and competitive differentials in the market. With a direct and memorable logo, the brand designs professionalism and high quality. This new positioning strengthens BPI as a premium alternative to large consultancies, preparing the company for its next phase of growth. Partnership: Mangu Brands